This is NOT some

expensive agency

Portrait of a woman with short, tousled hair wearing a black blazer and a black T-shirt with a white logo, standing against a black background.

Photography

& visual Content

What I Do

Woman with wavy brown hair wearing glasses and a black t-shirt with a retro game controller graphic and the text 'Know Your Roots' against a dark background.

Content Strategy & Brand Positioning

Bridging the divide, I help translate the language the technical folks speak into words and stories that investors fund, journalists take note of, and customers buy.

As a former journalist turned Director of Content, I've been on both sides of the table. This duality gives me, and ultimately you, a heads up on what questions are coming before they're asked, and how to position your answers strategically.

Messaging that lands, content that persuades, narratives that support every funding round, every product launch, and every market expansion.

Two men are sitting and speaking into microphones during an interview at a technology conference, with a camera operator recording them.

Written & Audio Content PRODUCTION

From daily newsletters to white papers that are presented to governing bodies, I handle research, writing, design, and final production.

This technical know-how extends to audio production. I’ve written, edited, and produced podcasts for multiple platforms, right alongside providing voice-overs for product launches and events.

One person, end-to-end. Fewer handoffs, more coherent story. Content that cuts through noise instead of adding to it.

I help founders and the companies they run communicate clearly through content strategy, written and audio production, media relations, and editorial photography. Full-service storytelling, from messaging and pitch decks to press coverage to award-winning imagery. All from someone who’s sat on both sides of the media table. For better or for worse.

Prime Minster Rishi Sunak speaking at a press conference with multiple microphones, surrounded by journalists taking notes and recording.

PR & Media Relations

I've sat on both sides of the media equation, as the journalist deciding what gets covered and the PR professional helping to secure the placement. That perspective is rare, and it's an ace in the hole.

Media strategy, press materials, journalist relationships, and coverage in publications that matter.

Half portrait of Pharrell Williams with short hair and a tattoo on his neck, wearing a white t-shirt with yellow graphic, against a black background.

Editorial, portrait, & Event Photography

Since 2012, I’ve been documenting the European tech ecosystem with my cameras. As a Getty Images contributor, Wired, WSJ, Forbes, and Bloomberg have all utilized my images.

I’ve shot for Web Summit, SXSW, and TED. I've worked with President Obama, Pharrell Williams, and The Woz.

Executive portraits that convey authority. Event coverage that tells the real story. Editorial work that puts founders at the forefront.

Black and white portrait of Steve Wozniak, co-founder of Apple Computers, smiling, wearing a suit jacket and a collared shirt.

“It was great to watch you work. I love seeing great technical skill of all kinds.”

Steve Wozniak
Co-founder, Apple Computers

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EDITORIAL

& CONTENT STRATEGY