Maverick and Goose

Brand strategy for founders fighting budget wars they can't win on spend

James Clark runs fractional CMO engagements for defence tech founders who need category-defining positioning fast, and can't afford to look like they're improvising against companies with nine-figure marketing budgets. The site had to carry that authority in the first five seconds.

Full-bleed looping video hero (AV1 with an MP4 fallback), a single clear organisation schema block for search and AI-answer visibility, and a stripped-back single-page structure that gets straight to the pitch rather than making a time-poor founder click through a nav.

Built on Astro, deployed as a Cloudflare Worker serving static assets directly, no CMS, no database, fast by default.