I've spent the last decade in and around European tech: first with a camera, then with a keyboard, now with both.

It started with conference and founder photography, documenting the European tech scene one press event, panel, and portrait at a time. Turned out I was good at making rooms full of nervous people look like they weren't.

Then Robin Wauters phoned and asked if I could write. "Let's find out," was my answer. Three years covering funding rounds, product launches, and the occasional spectacular collapse followed, at tech.eu.

After that, a boutique PR firm, running content and campaigns for clients across a handful of industries.

Today I combine all three: strategy, press campaigns, and the kind of photography that makes a founder look like they know exactly what they're doing. Most of them do, they just need someone to prove it.

Say hello, or see the PR & Editorial work and the photography.