Pressworthy

A PR product that gives founders an honest verdict before they pitch

Most founders send their news to journalists without knowing whether it is a story. Pressworthy starts with an honest verdict from former journalists and seasoned PR pros, then builds the campaign around what is actually worth telling.

Behind the landing page is a Cloudflare Worker with a D1 database and a media-matching agent. It scores contacts against a founder's brief, caps off-topic ones, and returns one contact per publication, so a list is never padded with five names from the same outlet. Pitches are drafted for the founder to send from their own mailbox, and clients only ever see a cleaned export of the contact data.

Photo and video can ship with the campaign, because I work as a photographer and alongside a videographer.

Currently pre-launch: the public site is a coming-soon page while the product is tested.