Chef Vojtech Végh for Winnow
Winnow contracted me to document Chef Vojtech Végh conducting a zero-waste culinary training session at a commercial kitchen in London on May 27, 2025. Végh serves as Winnow's Zero Waste Culinary Advisor, working with chefs to implement food waste reduction strategies in professional kitchens.
The brief required coverage of both teaching moments and hands-on demonstration work. Winnow needed images for their blog, social media, client training materials, and partnership marketing showing Végh's practical approach to reducing kitchen waste. The images also needed to work for editorial placement in hospitality trade publications.
The assignment presented typical commercial kitchen challenges. Working space gets limited when chefs are actively prepping and demonstrating techniques. You position yourself where you can without disrupting workflow or blocking sightlines between instructor and participants. Kitchen lighting creates mixed color temperature issues between fluorescent ceiling fixtures and natural light from windows, requiring careful white balance management.
Capturing both wide contextual shots and detailed hand work meant constant repositioning. Wide shots showing Végh teaching multiple chefs around the prep table established the collaborative training environment. Tight shots of knife work and ingredient handling illustrated the specific zero-waste techniques being demonstrated. The Winnow AI tracking system visible in several frames connected the technology to the practical culinary application.
The kitchen environment itself provided strong visual context. Fresh produce at various prep stages, professional equipment, and the working relationship between Végh and the chefs created authentic training documentation rather than staged promotional imagery. These genuine teaching moments gave Winnow material that shows their advisor working directly with kitchen teams.
The combination of portrait, demonstration, and detail shots provided Winnow with flexible content. Clean portraits of Végh work for speaker announcements and advisor profiles. Teaching moments support their client training marketing. Detail shots of technique and finished plates illustrate the practical results of zero-waste cooking methods.
The delivered gallery gave Winnow assets for multiple channels: partnership announcement content, ongoing social media, client case study material, and editorial pitches to hospitality publications covering sustainable kitchen practices.
